Friday, May 29, 2009
Race Minus 14 days - First Team arrives on Isle of Man to challenge for the TTXGP
Brammo are now on the island. So we wish them warm welcome as they enjoy the pubs of Sulby.
More teams arriving over the coming week.
For more, see the TTXGP Blog.
Sunday, May 31, 2009
Saturday, May 30, 2009
Recap of TTR pictures from this week.
Here's a gallery of the latest TTR Enertia pictures from this week:
Friday, May 29, 2009
Heckuva week to miss posting...
While I was out: Brammo revealed both race bikes, there was an article about Best Buy sponsoring the race team on Wired.com, and it's one week closer to the TTXGP. More coming, tomorrow.
Saturday, May 23, 2009
Green, like an olive in a martini
This guy stays pretty busy for a holiday weekend.
Now, in green. I had to look twice. Apparently he had to blur out some of the background due to secret stuff, but it kind of makes it look like it's about 4" tall.
Still, a nice green bike, for a greener world.
Fushia Shock
I know I'm partial (hey, my name is Brammofan), but is there any color that this bike doesn't look good in?
Friday, May 22, 2009
"Overvolved" - what?
Companies (and their PR and Advertising firms) coin new words all the time. Sometimes, they combine two or more words to make a new one (crispalicious), sometimes they create a new, fanciful term (iPod), and sometimes they invent a new meaning for an existing term ("I'm gelling" "You are so NOT gellin'. ") Sometimes those words are accepted into the common vocabulary, and sometimes not.
The latest attempt at coining a word comes from Brammo with the advent of the term: Overvolved.
From the spec sheet:
Brammofan's Theory of Overlution
In order to understand the meaning of overvolved, we have to remember that Brammo CEO, Craig Bramscher, grew up in the great state of Kansas, home of Fred Phelps (no, I will not link to his page... this is a family-oriented blog and you can google it yourself) and a "spirited" debate on evolution.
Brammofan is also a son of Kansas (but if you call me that, you'd better be smiling) so he is in a great position to get inside the mind of Bramscher and divine the answer to the question: Overvolved--what were you thinking??!!
Bramscher, who now calls Ashland, Oregon, his home, must be thinking something similar to what goes through my head when people ask me, "where did you grow up?" My answer: "Kansas, but not Topeka, or the Flint Hills or Liberal (I know, irony!). I'm from the Greater Kansas City area. It's practically Missouri." This usually brings its own level of suspicion and amusement, but the point is -- many of the Greater Kansas City folks from the Kansas side of the line look at the rest of the state as it debates whether Darwin was the devil, as a bit of an embarrassment. Like your crazy Uncle Jack. Or like Jimmy Carter's brother Billy. Or Jeb's brother George.
So my theory of where this new word comes from is: repudiation. Bramscher may hail from Kansas. He may have been raised with all those wholesome, midwestern values. He may have been ingrained with that Protestant work ethic. Heck, he may even have won the game for the Shawnee Mission South Raiders during that crucial game back in 1978. But I can't imagine him using "overvolved" without seeing him wink.
Overvolved is about survival of the fittest. It's about adaptation. It's about mutation. Okay, maybe not about mutation but the drift is: this species is going to survive because it's already dominant in its role as the cool commuter. Now, just watch it adapt to new and more challenging environments.
Overvolved. It's like evolution. Except it's not debateable.
The latest attempt at coining a word comes from Brammo with the advent of the term: Overvolved.
From the spec sheet:
The Enertia TTR started as the production Enertia with its extruded aluminum frame rails, distinctive flowing bodywork, and unique battery mounting system as the basis. Key components were then “overvolved” where necessary for the demands of racing and super-high performance. “Overvolved” is a way of thinking at Brammo that will be applied for future product offerings.In context, overvolved, then, seems to be a synonym of "beefing up." So why not just say that key components were beefed up, or reinforced, or strengthened? Maybe it means something more.
Brammofan's Theory of Overlution
In order to understand the meaning of overvolved, we have to remember that Brammo CEO, Craig Bramscher, grew up in the great state of Kansas, home of Fred Phelps (no, I will not link to his page... this is a family-oriented blog and you can google it yourself) and a "spirited" debate on evolution.
Brammofan is also a son of Kansas (but if you call me that, you'd better be smiling) so he is in a great position to get inside the mind of Bramscher and divine the answer to the question: Overvolved--what were you thinking??!!
Bramscher, who now calls Ashland, Oregon, his home, must be thinking something similar to what goes through my head when people ask me, "where did you grow up?" My answer: "Kansas, but not Topeka, or the Flint Hills or Liberal (I know, irony!). I'm from the Greater Kansas City area. It's practically Missouri." This usually brings its own level of suspicion and amusement, but the point is -- many of the Greater Kansas City folks from the Kansas side of the line look at the rest of the state as it debates whether Darwin was the devil, as a bit of an embarrassment. Like your crazy Uncle Jack. Or like Jimmy Carter's brother Billy. Or Jeb's brother George.
So my theory of where this new word comes from is: repudiation. Bramscher may hail from Kansas. He may have been raised with all those wholesome, midwestern values. He may have been ingrained with that Protestant work ethic. Heck, he may even have won the game for the Shawnee Mission South Raiders during that crucial game back in 1978. But I can't imagine him using "overvolved" without seeing him wink.
Overvolved is about survival of the fittest. It's about adaptation. It's about mutation. Okay, maybe not about mutation but the drift is: this species is going to survive because it's already dominant in its role as the cool commuter. Now, just watch it adapt to new and more challenging environments.
Overvolved. It's like evolution. Except it's not debateable.
Brammo Expands TTXP Race Effort | Road Racer X
Brammo Expands TTXP Race Effort | Road Racer X
Posted using ShareThis
Latest press release from Brammo confirms the "Two bike" rumors of yesterday and announces another way to follow Brammo on twitter, specifically, following the TTXGP Team: @BrammoSays, although no posts have been made there, yet.
Posted using ShareThis
Latest press release from Brammo confirms the "Two bike" rumors of yesterday and announces another way to follow Brammo on twitter, specifically, following the TTXGP Team: @BrammoSays, although no posts have been made there, yet.
Thursday, May 21, 2009
White Enertia Pic posted by Geek Squad Advertising Agency
@bogusky posted a pic to his twitter account today of a white Enertia:
@bogusky is the "B" in CP+B, also known as Crispin Porter + Bogusky, an Advertising/PR firm. They count among their clients the Geek Squad, that love 'em or hate 'em group of techs who do Best Buy's bidding. Let's hope that they can change the way some vocal critics think about the Squad.
@bogusky is the "B" in CP+B, also known as Crispin Porter + Bogusky, an Advertising/PR firm. They count among their clients the Geek Squad, that love 'em or hate 'em group of techs who do Best Buy's bidding. Let's hope that they can change the way some vocal critics think about the Squad.
There can be only one? Nope. Think again.
It sounds like Brammo CEO Craig Bramscher has a trick up his sleeve. From twitter, he posted this update, at 2:05 am, today:
Thanks for the teaser, @brammocraig.
UPDATE - 3pm Central:
Adrian Stewart, the Director of Channel Development at Brammo, just tweeted:
Further evidence that there are TWO.
Follow @adriangstewart on twitter.
okay bike # 1 is ready for the crate - and #2?
Thanks for the teaser, @brammocraig.
UPDATE - 3pm Central:
Adrian Stewart, the Director of Channel Development at Brammo, just tweeted:
TTR bike #1 is crated up and heads off for the Isle of Man. TTXGP
Further evidence that there are TWO.
Follow @adriangstewart on twitter.
Latest video - The Go Show rides the Enertia TTR
Aaron Gobert, superbike and supersport class racer, recently took a ride on the TTR Enertia prototype and had some interesting comments:
Wednesday, May 20, 2009
Road Racer X article "Road to Ashland"
A decent article by RRX's Mark Gardiner chronicles the story of how Craig Bramscher, CEO of Brammo, came to Ashland, Oregon to build a supercar, and ended up with a vision about an entirely different kind of vehicle.
This article appeared on May 14, 2009, and it included a photo of Bramscher sitting calmly at his desk.
Some of the more obsessive readers of this article found that they could zoom in on the monitor on Bramscher's desk and examine a picture of the Enertia TTR "with warpaint" which is currently being prepared for the TTXGP race. By May 17, 2009, the story of the picture appeared in Autobloggreen, a blog covering alternative fuel vehicles.
According to the countdown clock on Brammo's and TTXGP's sites, about 22 days remain before this modified commuter cycle faces stiff competition in the 37 mile race on this small island between England and Ireland. Let's
This article appeared on May 14, 2009, and it included a photo of Bramscher sitting calmly at his desk.
Some of the more obsessive readers of this article found that they could zoom in on the monitor on Bramscher's desk and examine a picture of the Enertia TTR "with warpaint" which is currently being prepared for the TTXGP race. By May 17, 2009, the story of the picture appeared in Autobloggreen, a blog covering alternative fuel vehicles.
According to the countdown clock on Brammo's and TTXGP's sites, about 22 days remain before this modified commuter cycle faces stiff competition in the 37 mile race on this small island between England and Ireland. Let's
So much happening in the Brammosphere!
Where to begin? This is an exciting time to be following the EV industry.
Perhaps the most exciting product right now is the Brammo Enertia Plug-in Electric Motorcycle.
This electric motorcycle will soon be making its appearance at select Best Buy stores on the West Coast.
As Brammo prepares for this release, it is also preparing a racing prototype of the Enertia which will appear in the TTXGP, The Worlds First Zero Carbon, Clean Emission Grand Prix, which will be held next month on the Isle of Man.
The purpose of this blog is to follow the news of this bike as it continues to make history.
Perhaps the most exciting product right now is the Brammo Enertia Plug-in Electric Motorcycle.
This electric motorcycle will soon be making its appearance at select Best Buy stores on the West Coast.
As Brammo prepares for this release, it is also preparing a racing prototype of the Enertia which will appear in the TTXGP, The Worlds First Zero Carbon, Clean Emission Grand Prix, which will be held next month on the Isle of Man.
The purpose of this blog is to follow the news of this bike as it continues to make history.
Subscribe to:
Posts (Atom)
Posts
